You're In the
Right Place If...
The way you're leading no longer fits who you're becoming. You're successful on the surface — but something underneath is asking for more clarity, more honesty, more room to breathe.
You sense that your inner world is shaping your outer life — and you want to understand that relationship more deeply, not just manage the symptoms of it.
You're ready for a thinking partnership that goes beyond advice and frameworks — one that works at the level of consciousness, not just behaviour.
What I Specialize In
Leadership & Identity
Find relief from racing thoughts, constant worry, and the weight of overwhelm
Creative Confidence
Overcome perfectionism or procrastination — finish what matters and bring what's in you into the world
Life & Career Transitions
Navigate change with clarity and confidence, whether expected or unexpected
Relationships & Patterns
Understanding the fears, drivers, and protective patterns shaping how you lead, relate, and create
Meet
Ana Baldaia
— ANa Baldaia, ICF PCC
I'm a leadership and creativity coach with over twenty years' experience as a senior leader, educator, and trust advisor. My work is psychologically informed — drawing on IFS, somatic, and depth-oriented approaches — and grounded in the reality of leading in complex, high-stakes environments. I don't offer scripts or formulas. I offer a rigorous, attentive partnership that works at the level of consciousness, not just behaviour.
How We Can Work Together
Whether you're a leader or creative seeking 1:1 coaching, a team ready to work differently, or an organisation investing in its people — the work is tailored to what you actually need.
Individual Coaching 1:1
A private, psychologically informed thinking partnership — for leaders who want to lead with greater clarity, consciousness, and impact.
Team Coaching & Days Away
Facilitated spaces for leadership teams to think together, surface what's unspoken, and move forward with shared purpose.
Workshops & Programmes
'Conscious Leaders' & 'Leader as Coach'
Bespoke leadership development for organisations
What
Clients Say
"She created focus, guided us into meaningful thinking, and helped us move forward together."
"Ana did an excellent job of holding complexity in a group that wasn't easy to bring together. The sessions felt purposeful, thoughtful, and genuinely connective."
Polly Russell, Head of Eccles Institute — British Library